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Baraa Nazar
Frontend Engineer
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Software Development

Software Engineer | Digital Zone

  • Frontend Architecture & Super App Integration:
  • Acting Lead Frontend Engineer: Orchestrated the frontend SDLC for high-traffic mini-apps within a Super App ecosystem, supporting 100k+ active users
  • Native-to-Web Bridge: Engineered the frontend integration layer to sync with Super App native services, unifying authentication sessions and payment gateways to facilitate 600k+ monthly transactions
  • UI Observability & Launch Strategy: Directed frontend release cycles and established a feedback loop using Microsoft Clarity to identify and patch UI friction points post-launch without interrupting service
  • Platform Migration & UI Performance:
  • Frontend Decoupling: Led the strategic migration of the Ticket Zone UI from a monolithic legacy system to a modern, independent architecture, significantly improving deployment velocity
  • Performance Engineering: Achieved a 26% reduction in bundle size and optimized Time-to-Interactive (TTI) by implementing code-splitting, tree-shaking, and a transition to highly efficient custom hooks
  • Dynamic Component Logic: Refactored core event templates to support diverse formats (Workshops, Matches), moving beyond rigid, hardcoded layouts
  • Environment-Aware UI: Developed a 'Kiosk Mode' to detect webview environments and hide browser chrome, delivering a native-app-like experience
  • Frictionless UX: Designed a 'Direct Redeem' frontend workflow via deep links, reducing the user journey from 5 steps to 2
  • Profile MVP: Built a granular 'Profile MVP' feature for Ticket Zone in production for real-time ticket history tracking
  • Product Development (Rahal eSIM):
  • Component Development: Contributed to all components for the Rahal eSIM platform using Next.js and Tailwind CSS, establishing the project's design system and component library
  • Direct-to-Device Integration: Engineered a 'Direct Installation' frontend flow for iOS, leveraging deep-linking protocols to allow eSIM activation without secondary screen QR scanning
  • UI Logic Expansion: Developed the frontend logic for 'Package Plus' bundling
  • Security, Observability & Internal Tooling:
  • Access Control Implementation: Architected the frontend security layer for admin dashboards, integrating Keycloak (IAM) and CASL to enforce granular, role-based UI permissions
  • Frontend Telemetry Pipeline: Integrated Sentry, Google Analytics, and RudderStack to provide the product team with real-time insights into application health and client-side errors
  • Operational Velocity: Leveraged Retool to rapidly deploy internal CRUD interfaces and used Flagsmith for frontend feature flagging, enabling canary releases and instant UI rollbacks
Links
Digital Zone Ticket Zone Rahal eSIM
Technologies & tools
React
Next.js
TypeScript
Tailwind CSS
Keycloak
CASL
RudderStack
Sentry
Flagsmith
Retool
Microsoft Clarity
Google Analytics

Frontend Web Developer - Intern | Fuel My Hustle

  • Fixed a bug in the hero card of the TechClarityCoach site that was causing user drop-off
  • Made website improvements and led the Balablu project
Technologies & tools
TypeScript
React
Next.js
Tailwind CSS
Nextra

Frontend Developer - Intern | RadicalX

  • Worked as a frontend developer on an AI-powered chatbot built with React.js, intended for the company's app, under the supervision of the senior frontend developers
  • Built the squads team container feature for the RadicalX app
Technologies & tools
Git
JavaScript
React
Tailwind CSS

Frontend Engineer - Freelancer

  • Built more than 6 projects using frameworks such as React and Next.js
  • Built a personal website using Next.js and Tailwind CSS, adding animations with Framer Motion
Technologies & tools
Git
GitHub
HTML
CSS
JavaScript
Ruby
Firebase
React
Next.js
Framer Motion